Airnow Data

Open the dashboard, add your app, and pick the competitors you care about most. Select the storefronts and categories you operate in, then set alerts for rank swings, spikes in downloads, or sudden review bursts. Each morning, scan the overview to spot gains, losses, and anomalies. Drill into country tabs to see where momentum is building, pin the visuals you need for weekly standups, and save custom views for leadership or channel owners. By the end of day one, you’ll know exactly where you’re winning, where you’re leaking attention, and which rivals are moving in your lane.

Tackle ASO like a repeatable process, not a guessing game. Start with a seed list of keywords from your listing and rival pages; expand it with related terms and auto-suggestions, then score each term by volume, competitiveness, and relevance. Group keywords by intent (brand, feature, problem) and map them to title, subtitle, and description slots per locale. Track rank changes daily, highlight terms that are close to a top-10 break, and prioritize creative updates that lift conversion: screenshot order, captions, icon variants, and preview videos. Use review mining to surface objections and benefits users mention most, and reflect those in copy and creatives. Ship on a schedule, measure deltas after each release, and iterate.

Plan expansion and growth with market signals you can act on. In one view, compare category leaders, growth rates by country, and seasonality curves to time launches and promos. Spot rising apps before they become entrenched, and learn which features or monetization patterns correlate with gains in your segment. Size up new territories by install velocity and rating health, then build a localization backlog informed by term popularity and cultural cues you see in top listings. When evaluating a new feature, check how similar apps moved in ranking post-release to estimate upside and set realistic targets.

Turn insights into shareable, decision-ready outputs. Create a weekly snapshot for execs that shows rank trends, conversion lifts from the last creative test, and the next three ASO moves. Export keyword tables and charts for your BI stack or attach them to ticketing systems so design, copy, and engineering know exactly what to build next. Set slack/email alerts for competitor releases, listing changes, and sudden chart climbs. Keep a living brief that captures what worked, what didn’t, and why—so new teammates can spin up fast and recurring work stays consistent across launches and geographies.